MAMA'S CALL
Mama's Call is Nigeria's First Maternal Health CareLine, helping pregnant women and new mothers access timely health information, guidance, support, and the right next step when they need it.
Mama's Call Toll-Free Line
0800-0000-911
THE CHALLENGE
Maternal health outcomes are shaped not only by whether healthcare exists, but by whether a mother can reach the right support when she needs it.
993
Maternal deaths per 100,000 live births in Nigeria
2023 estimate
<70
Global target for maternal deaths per 100,000 live births
SDG target by 2030
1 every 2 minutes
A woman died globally from pregnancy- or childbirth-related causes
2023
Behind every number is a mother, a family, and a moment where access to the right support can matter.
ACCESS SHOULD NOT DEPEND ON LOCATION
For many mothers, especially in communities where healthcare access is limited, reaching a facility or healthcare professional may take time. But even before a mother reaches a hospital, communication can help create a clearer path to care.
Making support easier to reach can help make the path to care clearer.
Healthcare facilities and skilled support may not always be close to where a mother lives.
A mother may have a concern but be unsure whether it requires immediate attention or where to seek help.
Time can be lost while trying to decide what to do, who to contact, or how to reach appropriate care.
A SIMPLE START
Sometimes, reaching for a phone can be the first step toward reaching the right care.
EXTENDING THE REACH OF CARE
Mama's Call is built on a simple belief: a mother should not have to be physically close to a healthcare facility before she can begin reaching for support.
ONE PHONE
A starting point for support
A concern arises
Someone reaches out
Support can be shared
A clearer path to care
One phone in a village could help multiple mothers and families reach information, guidance, and the right next step when they need it.
Access does not always require every mother to own a smartphone. A phone belonging to a family member, neighbour, community worker, or trusted person can become a bridge to support.
Communication can begin before a journey to a hospital or clinic, helping mothers and families understand what to do next.
Mama's Call can help connect a concern to guidance, referral, follow-up, or the next appropriate step.
BUILT FOR WHERE MOTHERS ARE
Mama's Call is designed around the reality that mothers experience barriers to healthcare differently. The challenge may be distance in one community and time, uncertainty, navigation, or fragmented care in another.
RURAL COMMUNITIES
For mothers and families in communities where healthcare facilities or skilled support are not immediately nearby, a phone can become an important starting point for reaching information, guidance, and the next appropriate step.
URBAN COMMUNITIES
Living closer to healthcare services does not always mean support is easy to reach. Busy schedules, uncertainty, fragmented care, and knowing where to turn can still create barriers for mothers and families.
Different communities. Different challenges. One simpler way to reach for support.
HOW MAMA'S CALL WORKS
Mama's Call helps mothers, families, and caregivers take the next appropriate step when a pregnancy or maternal health concern arises.
01
A mother, parent, family member, or caregiver contacts Mama's Call when they need information, guidance, or support.
02
The concern is understood through conversation so the situation and available needs can be better identified.
03
Clear information and guidance help the caller understand the appropriate next step.
04
Where further support is needed, Mama's Call can help guide the mother or family toward an appropriate healthcare provider or facility.
05
Follow-up and continued communication can help support continuity beyond the first conversation.
A call may only take a few minutes. The right next step can make a lasting difference.
THE JOURNEY SO FAR
Mama's Call started in 2025 with a simple goal: make maternal health support easier to reach.
1,000+
Calls responded to
20+
Healthcare partnerships
2025
The journey began
WHERE WE'RE GOING
Mama's Call is growing from accessible maternal health communication into a broader support ecosystem designed around the real needs of mothers.
2025
Mama's Call started with a simple mission: make it easier for mothers to reach trusted maternal health support.
2025
Mama's Call started with a simple mission: make it easier for mothers to reach trusted maternal health support.
2026
Growing maternal health support, healthcare partnerships, communication, referrals, and follow-up.
2026
Growing maternal health support, healthcare partnerships, communication, referrals, and follow-up.
0800-0000-911
A dedicated toll-free line designed to make maternal health support easier to reach.
0800-0000-911
A dedicated toll-free line designed to make maternal health support easier to reach.
DECEMBER 2026
A maternal health financing platform designed to help mothers save and access financing for pregnancy and maternal healthcare needs.
DECEMBER 2026
A maternal health financing platform designed to help mothers save and access financing for pregnancy and maternal healthcare needs.
2027+
Expanding partnerships, services, and access to support more mothers and families across Nigeria.
2027+
Expanding partnerships, services, and access to support more mothers and families across Nigeria.
Mama's Call is building toward a future where getting maternal health support is easier, more connected, and designed around the realities of mothers and families.
BUILDING THIS TOGETHER
Mama's Call is building a network around mothers. We believe healthcare providers, governments, communities, organisations, and partners can work together to make maternal health support easier to reach.
Hospitals, clinics, doctors, nurses, and maternal health professionals who can help strengthen referral pathways and continuity of care.
Working with states, local governments, and public health institutions to extend access to maternal health support.
Supporting maternal health programmes, community outreach, research, and interventions designed around real needs.
Community organisations and local leaders who can help bring awareness and support closer to mothers and families.
If we can make it easier for one mother to reach support, imagine what we can build together for millions.
MAMA'S CALL
If you are pregnant, a new mother, or supporting someone through pregnancy, Mama's Call is here to help make the next step clearer.
For guidance, support, and help finding the appropriate next step.
Mothers and families
Support can begin with a simple conversation.
Finding the next step
Helping make the path toward appropriate care clearer.
Mama's Call does not replace emergency medical services. If there is an immediate medical emergency, seek urgent care or contact local emergency services.